Mid Show

The mass migration from Twitch to Kick in Türkiye created a major shift in the local streaming ecosystem. For brands, it was a new cultural space — but also an unfamiliar one.

We created Mid Show as a safe and strategic entry point for brands into this emerging platform culture. Instead of treating Kick as just another media channel, we positioned it as a live entertainment stage where brands could connect with Gen Z through native formats, creators and gaming culture.

The project was built around original formats, creator selection and brand integrations designed specifically for the platform. With formats like Dream XI, a digital football derby surpassing Türkiye's largest stadium capacity, and Battlezone, developed in collaboration with Krafton Games, Mid Show brought brands such as Intel, Akbank and Excalibur into the center of the conversation.

Across four seasons, Mid Show achieved over 4.5M views and ranked #1 on Kick, proving how a platform shift could become a cultural opportunity for both audiences and brands.