Collaboration
Background
The collaboration between the TV series and gaming industries presents an opportunity to expand the reach of both sectors, enhance the viewer/player experience, and increase brand visibility.
La Casa de Papel
Netflix
"La Casa de Papel" is a Spanish television series, internationally known as "Money Heist," that follows the story of a group of robbers who plan and execute intricate heists on the Royal Mint of Spain and the Bank of Spain.
Free Fire Mobile
Garena
"Free Fire" is a popular mobile battle royale game developed by 111 Dots Studio and published by Garena. It features fast-paced gameplay where players compete against each other to be the last one standing on a shrinking battlefield.
Marketing
We developed an integrated marketing strategy between traditional and new media to enhance the impact of the collaboration.
TV
Social Media
Influencers & Celebrities
In-Game
FEATURED PROJECTS →
TELEVISION AD FORMATS →
Sample news articles that received extensive coverage in both local and regional media outlets.
Project
We localized the universe of La Casa de Papel to harmonize with the gaming world of Free Fire.
Celebrities
Bensu Soral & Hande Soral
Renowned actors, the Soral sisters Bensu and Hande, portraying the lead roles, emphasized the geographical divide of Istanbul between its Asian and European sides, fostering a stronger sense of local identity among viewers.
